The price variable is a. the most important part of the marketing mix. b. an uncontrollable variable
Question:
The "price" variable is
a. the most important part of the marketing mix.
b. an uncontrollable variable for most marketing managers.
c. independent of the nature of competition.
d. none of these.
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Related Book For 
General Aviation Marketing And Management
ISBN: 9780894648847
1st Edition
Authors: Bruce D. Wells, Alexander T.; Chadbourne
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