The first step in the marketing research process is a. conducting a formal research project. c. conducting
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The first step in the marketing research process is
a. conducting a formal research project.
c. conducting an informal investigation, predefining the problem and research objectives.
d. selecting a competent marketing researcher.
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Related Book For
General Aviation Marketing And Management
ISBN: 9780894648847
1st Edition
Authors: Bruce D. Wells, Alexander T.; Chadbourne
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