The first step in the marketing research process is a. conducting a formal research project. c. conducting

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The first step in the marketing research process is

a. conducting a formal research project.

c. conducting an informal investigation, predefining the problem and research objectives.

d. selecting a competent marketing researcher.

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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