The importance of personal selling relative to the other promotion mix components depends on all of the
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The importance of personal selling relative to the other promotion mix components depends on all of the following characteristics except
a. size and nature of the target market
b. the price of the product
c. service requirement jd. emergency of the need
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Related Book For
General Aviation Marketing And Management
ISBN: 9780894648847
1st Edition
Authors: Bruce D. Wells, Alexander T.; Chadbourne
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