The importance of personal selling relative to the other promotion mix components depends on all of the

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The importance of personal selling relative to the other promotion mix components depends on all of the following characteristics except

a. size and nature of the target market

b. the price of the product

c. service requirement jd. emergency of the need

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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