There are four types of campaigns discussed in the text. What are the characteristics of each type,

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There are four types of campaigns discussed in the text. What are the characteristics of each type, and when should each be used?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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There are four types of campaigns discussed in the text. What are the characteristics of each type,

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1 Awareness Campaigns Characteristics These campaigns are designed to increase brand awareness educate the target audience about a new product or serv...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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