What are AIOs? What are VALS? Describe the similarities and differences in obtaining each, and evaluate which
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What are AIOs? What are VALS?
Describe the similarities and differences in obtaining each, and evaluate which is more effective at segmenting consumers for sports marketers.
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AIOs Activities Interests Opinions are a type of psychographic segmentation that categorizes individuals based on their behaviors preferences and char...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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