What are some of the central issues that must be considered when conducting focus groups?

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:00 AM

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What are some of the central issues that must be considered when conducting focus groups?

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When conducting focus groups researchers must consider several central issues to ensure the effectiveness validity and ethical integrity of the study Some of the key issues to consider include 1 Resea...View the full answer

Sports Marketing A Strategic Perspective

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