What are some of the central issues that must be considered when conducting focus groups?
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What are some of the central issues that must be considered when conducting focus groups?
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When conducting focus groups researchers must consider several central issues to ensure the effectiveness validity and ethical integrity of the study Some of the key issues to consider include 1 Resea...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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