What are the pros and cons of using alternative media?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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What are the pros and cons of using alternative media?

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Alternative media refers to nonmainstream forms of communication and expression such as blogs podcasts video streams and other forms of independent di...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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