Why are more brands incorporating alternative media into their promotional mix?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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Why are more brands incorporating alternative media into their promotional mix?

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The shift towards incorporating alternative media into promotional mix is driven by multiple factors such as 1 Consumer behavior changes Traditional m...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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