What are the strategic uses of out-of- home and transit advertising in an IMC campaign?
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What are the strategic uses of out-of- home and transit advertising in an IMC campaign?
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The strategic uses of OutOfHome OOH and Transit advertising in an Integrated Marketing Communications IMC campaign can be numerous depending on the go...View the full answer
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Anurag Agrawal
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Related Book For 
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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