Why is out-of-home considered a mass medium?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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Why is out-of-home considered a mass medium?

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Outofhome OOH advertising is considered a mass medium for several reasons 1 Broad Reach The primary ...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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