What competencies, knowledge, and customer-based intangibles (e.g., brand recognition, reputation) might be developed and shared across the
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What competencies, knowledge, and customer-based intangibles (e.g., brand recognition, reputation) might be developed and shared across the firm’s businesses?
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Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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