What operational resources, facilities, or functions (e.g., plants, R&D, salesforce) might the firms businesses share to increase
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What operational resources, facilities, or functions (e.g., plants, R&D, salesforce)
might the firm’s businesses share to increase their efficiency?
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Related Book For 
Marketing Strategy A Decision Focused Approach
ISBN: 9780078028946
8th Edition
Authors: Orville Walker, John Mullins
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