What do creative teams need to know before adding social media to an IMC campaign?
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What do creative teams need to know before adding social media to an IMC campaign?
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Adding social media to an Integrated Marketing Communications IMC campaign can be a powerful way to enhance message consistency improve audience reach ...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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