What is a marketing plan, and how is it used to build an IMC campaign?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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What is a marketing plan, and how is it used to build an IMC campaign?

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A Marketing Plan is a comprehensive document or blueprint outlining a companys advertising and marketing efforts for the coming year It details the bu...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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