What is a creative strategy statement? What are the main areas that make up a creative strategy?

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Define and explain each section.

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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What is a creative strategy statement? What are the main areas that make up a creative strategy?

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A creative strategy statement also known as a creative brief is a document used in advertising and marketing It helps to guide the creative process pr...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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