What is a promotional mix, and why is it important?
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What is a promotional mix, and why is it important?
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The promotional mix refers to a blend of various promotional tools used by a company to communicate with its target audience These tools are mainly di...View the full answer
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Related Book For 
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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