What is cooperative advertising? How can it help move or highlight a brand?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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What is cooperative advertising? How can it help move or highlight a brand?

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Cooperative advertising also known as coop advertising is a type of advertising where a retailer or ...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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