Explain the strategy behind using newspaper in an IMC campaign.
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Explain the strategy behind using newspaper in an IMC campaign.
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Integrated Marketing Communications IMC is a strategic marketing process that creates a unified communication plan across different media channels IMC ...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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