What is the strategy behind using out-of-home in an IMC campaign?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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What is the strategy behind using out-of-home in an IMC campaign?

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Outofhome OOH advertising is a type of marketing strategy wherein ads are designed to reach consumers when they are outside of their homes This includ...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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