What is the strategy behind using out-of-home in an IMC campaign?
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What is the strategy behind using out-of-home in an IMC campaign?
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Outofhome OOH advertising is a type of marketing strategy wherein ads are designed to reach consumers when they are outside of their homes This includ...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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