Out-of-home is used primarily as a support medium; it has an abundance of visual and verbal options.

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Out-of-home is used primarily as a support medium; it has an abundance of visual and verbal options. How can a medium that says little be seamlessly tied to other media options?

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Integrated Marketing Communication Creative Strategy From Idea To Implementation

ISBN: 9781538101056

3rd Edition

Authors: Robyn Blakeman

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Question Posted: Feb 04, 2024 02:01 AM

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Out-of-home is used primarily as a support medium; it has an abundance of visual and verbal options.

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Outofhome OOH medium indeed has its inherent limitations such as the brief intensity of consumer con...View the full answer

Integrated Marketing Communication Creative Strategy From Idea To Implementation

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