What is market segmentation? Provide some examples of how sports marketers segment the sports participant market (those

Question:

What is market segmentation?

Provide some examples of how sports marketers segment the sports participant market (those who play)

and the sports spectator market

(those that watch).

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:01 AM

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What is market segmentation? Provide some examples of how sports marketers segment the sports participant market (those

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Market segmentation is the process of dividing a market of potential customers into distinct groups based on different characteristics or needs This a...View the full answer

Sports Marketing A Strategic Perspective

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