What needs to be considered to ensure an IMC campaign is consistent and cohesive across multiple media?
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What needs to be considered to ensure an IMC campaign is consistent and cohesive across multiple media?
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An Integrated Marketing Communication IMC campaign aims to deliver a consistent and effective message across various channels to a particular target a...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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