When is personal selling used by sports marketers? Describe, in detail, the steps in the strategic selling
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When is personal selling used by sports marketers? Describe, in detail, the steps in the strategic selling process.
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Personal selling in sports marketing is often used in situations where a more personalized and direct approach is needed to establish relationships understand customer needs and persuade potential cli...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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