Which of the following is not a part of the four-step marketing research process? a. developing primary

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Which of the following is not a part of the four-step marketing research process?

a. developing primary and secondary data

c. analyzing the information

b. defining the problem and research objectives

d. selection of a marketing research specialist

e. presenting the findings

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General Aviation Marketing And Management

ISBN: 9780894648847

1st Edition

Authors: Bruce D. Wells, Alexander T.; Chadbourne

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