Which of the three approaches to marketing presented in this chapter do you think best describes LEGOs
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Which of the three approaches to marketing presented in this chapter do you think best describes LEGO’s approach? Why?
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Joram mutua
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Related Book For 
Marketing Strategy And Competitive Positioning
ISBN: 9781292276540
7th Edition
Authors: Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
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