Evaluate and comment on LEGOs market orientation using the market orientation assessment form (see Box1.1) to support
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Evaluate and comment on LEGO’s market orientation using the market orientation assessment form (see Box1.1) to support your analysis.
LO.1
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Marketing Strategy And Competitive Positioning
ISBN: 9781292276540
7th Edition
Authors: Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd
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