Evaluate and comment on LEGOs market orientation using the market orientation assessment form (see Box1.1) to support

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Evaluate and comment on LEGO’s market orientation using the market orientation assessment form (see Box1.1) to support your analysis.

 LO.1

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Marketing Strategy And Competitive Positioning

ISBN: 9781292276540

7th Edition

Authors: Graham Hooley, Nigel Piercy, Brigitte Nicoulaud, John Rudd

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