Why is radio considered handicapped when compared to other media vehicles within the promotional mix?
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Why is radio considered handicapped when compared to other media vehicles within the promotional mix?
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In advertising and marketing the promotional mix refers to the blend of several promotional tools used to communicate with target customers It typical...View the full answer
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Related Book For 
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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