Why is sales promotion a great pairing with multiple vehicles in an IMC campaign?
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Why is sales promotion a great pairing with multiple vehicles in an IMC campaign?
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An Integrated Marketing Communication IMC campaign refers to applying consistent brand messaging across both traditional and nontraditional marketing ...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
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