What must sales promotion do both visually and verbally to be successful within an IMC campaign?
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What must sales promotion do both visually and verbally to be successful within an IMC campaign?
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Sales promotion is a vital aspect of an Integrated Marketing Communications IMC campaign It stimulat...View the full answer
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Related Book For
Integrated Marketing Communication Creative Strategy From Idea To Implementation
ISBN: 9781538101056
3rd Edition
Authors: Robyn Blakeman
Question Posted:
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