Write a positioning statement and a value proposition for the product(s) to be marketed. Construct one or
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Write a positioning statement and a value proposition for the product(s) to be marketed. Construct one or more perceptual maps or a value curve to clarify its positioning versus competitors.
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Marketing Strategy A Decision Focused Approach
ISBN: 9780073381152
7th Edition
Authors: Orville Walker, John Mullins
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