You are hired as the director of sports marketing for a new minor league hockey franchise in

Question:

You are hired as the director of sports marketing for a new minor league hockey franchise in Chicago, a city that already has an NHL team.

Describe how you would segment, target, and position your new franchise.

Fantastic news! We've Found the answer you've been seeking!

Step by Step Answer:

Related Book For  book-img-for-question

Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

Question Posted: