You are hired as the director of sports marketing for a new minor league hockey franchise in

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You are hired as the director of sports marketing for a new minor league hockey franchise in Chicago, a city that already has an NHL team.

Describe how you would segment, target, and position your new franchise.

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Sports Marketing A Strategic Perspective

ISBN: 9781138015968

5th Edition

Authors: Matthew D. Shank, Mark R. Lyberger

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Question Posted: Mar 08, 2024 02:01 AM

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You are hired as the director of sports marketing for a new minor league hockey franchise in

Question:

Step by Step Answer:

Segmentation 1 Demographic segmentation Identify key demographic groups in Chicago such as families young professionals students and hockey enthusiast...View the full answer

Sports Marketing A Strategic Perspective

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