You are hired as the director of sports marketing for a new minor league hockey franchise in
Question:
You are hired as the director of sports marketing for a new minor league hockey franchise in Chicago, a city that already has an NHL team.
Describe how you would segment, target, and position your new franchise.
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Segmentation 1 Demographic segmentation Identify key demographic groups in Chicago such as families young professionals students and hockey enthusiast...View the full answer
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Related Book For
Sports Marketing A Strategic Perspective
ISBN: 9781138015968
5th Edition
Authors: Matthew D. Shank, Mark R. Lyberger
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