1 Communication systems. Formal information flows are effected directly by management, but a large part of the...
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1 Communication systems. Formal information flows are effected directly by management, but a large part of the communication system within any organisation is carried out informally. Any changes to this system are indirect (for example, if staff are moved to a different location), and it is not usually possible for management to make direct changes.
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Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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