1 Individual competencies reside within the individuals who work for the organisation. This might include such necessary...
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1 Individual competencies reside within the individuals who work for the organisation. This might include such necessary skills as those of a doctor, specialist learning derived from a research specialism (as might be the case in a university), or even a skill such as glass-blowing, which is, nowadays, possessed by a very few people. For example, a university might run a course in sales management which relies heavily on one individual’s research interests. Such a course might prove difficult to run if that individual left or retired.
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Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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