2 Service. The service element of any brand is often a key differentiator. Offering a top-class service
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2 Service. The service element of any brand is often a key differentiator. Offering a top-class service will certainly be a factor in positioning the brand.
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Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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