2 The managers understanding of the problem. This will be coloured by the managers perception of what
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2 The manager’s understanding of the problem. This will be coloured by the manager’s perception of what the real problem is – not necessarily the underlying problem.
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Related Book For 
Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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