4 Decision-making unit (DMU) personal characteristics. This would include their risk tolerance, their loyalty to their current

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4 Decision-making unit (DMU) personal characteristics. This would include their risk tolerance, their loyalty to their current supplier, their age and experience, and their education level.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 10:01 AM

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4 Decision-making unit (DMU) personal characteristics. This would include their risk tolerance, their loyalty to their current supplier, their age and experience, and their education level.
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4 Decision-making unit (DMU) personal characteristics. This would include their risk tolerance, their loyalty to their current

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Marketing Planning: Strategy, Environment And Context

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