4 Reliability. Some brands have a reputation for reliability which makes them stand out from all others.
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4 Reliability. Some brands have a reputation for reliability which makes them stand out from all others. Volkswagen is one example: the cars are regarded as extremely reliable, to the extent that a Volkswagen Sharan is regarded as a better car than a Seat Alhambra, even though they are in fact identical and the engines for both cars are made by Volkswagen.
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Marketing Planning: Strategy, Environment And Context
ISBN: 9780132544702
1st Edition
Authors: Blythe, Jim;Megicks, Phil
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