6 Attitude towards the product. In some cases, non-users or ex-users may have formed such negative attitudes

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6 Attitude towards the product. In some cases, non-users or ex-users may have formed such negative attitudes towards the product that they will never be persuaded to change their minds.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 10:01 AM

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6 Attitude towards the product. In some cases, non-users or ex-users may have formed such negative attitudes towards the product that they will never be persuaded to change their minds.
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6 Attitude towards the product. In some cases, non-users or ex-users may have formed such negative attitudes

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Marketing Planning: Strategy, Environment And Context

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