7 Fit with the firms core competencies. The closer the needs of the segment fit with the...

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7 Fit with the firm’s core competencies. The closer the needs of the segment fit with the company’s capacity to meet those needs, the more likely it is that the segment will be viable for the firm.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 10:01 AM

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7 Fit with the firms core competencies. The closer the needs of the segment fit with the companys capacity to meet those needs, the more likely it is that the segment will be viable for the firm.
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7 Fit with the firms core competencies. The closer the needs of the segment fit with the...

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Marketing Planning: Strategy, Environment And Context

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