Distinguish among discount houses, price-cutting by conventional retailers, and mass-merchandising. Forecast the future of low-price selling in
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Discount houses have a policy of lowmargin selling to obtain large sales volume Lowmargin selling is the policy around which much of the rest of the m...View the full answer
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Basic Marketing A Marketing Strategy Planning Approach
ISBN: 978-0078028984
19th edition
Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy
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