Explain why people are prepared to pay more for a customised product, and why the one-size-fits-all approach

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‘ Explain why people are prepared to pay more for a customised product, and why the one-size-fits-all approach rarely works.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 10:01 AM

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Explain why people are prepared to pay more for a customised product, and why the one-size-fits-all approach rarely works.
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Explain why people are prepared to pay more for a customised product, and why the one-size-fits-all approach

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Marketing Planning: Strategy, Environment And Context

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