How does the nature of the product relate to the degree of market exposure desired?

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Basic Marketing A Marketing Strategy Planning Approach

ISBN: 978-0078028984

19th edition

Authors: William D. Perreault Jr., Joseph P. Cannon, E. Jerome McCarthy

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Question Posted: Mar 07, 2018 05:51 AM

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How does the nature of the product relate to the degree of market exposure desired?

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Intensive distribution is frequently desired for convenience products and some industrial supply ite...View the full answer

Basic Marketing A Marketing Strategy Planning Approach

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