If the existing information is not highly reliable, consider additional research, such as the following: Review

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If the existing information is not highly reliable, consider additional research, such as the following:

• Review of organizational literature/information

• Review of other published information (books, periodicals, etc.)

• Interviews with key people within the organization

• Interviews with external experts or opinion leaders

• Focus groups with representative publics

• Surveys with representative publics

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Strategic Planning For Public Relations

ISBN: 9781138282063

5th Edition

Authors: Ronald D. Smith

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Question Posted: Sep 24, 2024 08:02 AM

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If the existing information is not highly reliable, consider additional research, such as the following: Review

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Strategic Planning For Public Relations

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