Northwestern University neuroscientist Moran Cerf has a simple approach to ordering food at restaurants. Whenever he goes

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Northwestern University neuroscientist Moran Cerf has a simple approach to ordering food at restaurants. Whenever he goes out, he looks at the restaurant’s list of specials and always picks the second item on the list (www.businessinsider.com/neuroscientist -decision-making-hack-restaurants-2017-7). Show that this approach can lead to choices that are not transitive if a restaurant varies the ordering of menu items from time to time.

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Managerial Economics And Strategy

ISBN: 9780134899701

3rd Edition

Authors: Jeffrey M. Perloff, James A. Brander

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