The lingerie company Aerie stopped modifying the photos of its models in an ad campaign that it

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The lingerie company Aerie stopped modifying the photos of its models in an ad campaign that it called Aerie Real. Psychology researchers wondered whether this was just a publicity stunt or whether it could have a positive impact on the women who viewed the ads (Convertino, Rodgers, Franko, & Jodoin, 2016). They randomly assigned 200 women to two groups. One group saw photos of Aerie models that were digitally modified, and a second group saw photos from the new Aerie Real campaign. All participants then completed the Body Image State Scale, which includes six questions that participants rate on a scale of 1–9. Overall, the researchers did not find a statistically significant difference between the two groups (although they did find a positive effect of the Aerie Real campaign among women who were more focused on physical appearances). What statistical test might they have used?

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Statistics For The Behavioral Sciences

ISBN: 9781319190743

5th Edition

Authors: Susan A. Nolan, Thomas Heinzen

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