There are eight generic factors which determine a brands position: top of the range, services, value for

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‘ There are eight generic factors which determine a brand’s position: top of the range, services, value for money, reliability, attractiveness, country of origin, brand name and selectivity.

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 10:01 AM

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There are eight generic factors which determine a brands position: top of the range, services, value for

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Marketing Planning: Strategy, Environment And Context

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