There are four reasons to reposition: responding to competitors, a change in consumer preference, the discovery of

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‘ There are four reasons to reposition: responding to competitors, a change in consumer preference, the discovery of new consumer preferences, and a mistake in the original positioning

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Marketing Planning: Strategy, Environment And Context

ISBN: 9780132544702

1st Edition

Authors: Blythe, Jim;Megicks, Phil

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Question Posted: Oct 29, 2024 05:01 AM

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There are four reasons to reposition: responding to competitors, a change in consumer preference, the discovery of

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Marketing Planning: Strategy, Environment And Context

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