Use the city-location data to create a decision-tree using automatic interaction detection in SPSS, SAS or JMP.In
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Use the city-location data to create a decision-tree using automatic interaction detection in SPSS, SAS or JMP.In contrast with the results in the chapter, do not force region to be the first chapter, include all nominal variables and include temperature as another dependent variable. What is the best combination of results to attract customers according to this analysis? Explain your results.
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A decisiontree graphically depicts whatif analyses in a treelike dia...View the full answer
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Related Book For 
Exploring Marketing Research
ISBN: 978-1305263529
11th Edition
Authors: Barry J. Babin, William G. Zikmund
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