How does factor analysis help marketing research obtain greater parsimony?

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Sep 27, 2018 10:23 AM

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How does factor analysis help marketing research obtain greater parsimony?

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Parsimony means that the researcher seeks a ...View the full answer

Exploring Marketing Research

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