Using the information shown in Exhibit 18.1, compute the correlation between sales and NPS. Is the correlation

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Using the information shown in Exhibit 18.1, compute the correlation between sales and NPS. Is the correlation statistically significant? Use a statistical package of some type to obtain results of the t-test for the significance of the correlation.

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Exploring Marketing Research

ISBN: 978-1305263529

11th Edition

Authors: Barry J. Babin, William G. Zikmund

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Question Posted: Sep 27, 2018 10:19 AM

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Using the information shown in Exhibit 18.1, compute the correlation between sales and NPS. Is the correlation

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The correlation between sales and NPS is r 92 See the res...View the full answer

Exploring Marketing Research

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